President of Reuben Creative, LLC

Deborah Reuben, CLFP is President of Reuben Creative, LLC, a firm specializing in strategic process and technology consulting for lending and leasing. She has a broad equipment finance industry and professional background in both financial services and the software industry.

Author of The Certified Lease & Finance Professionals’ Handbook Sixth and Seventh Editions, she pens many articles on technology and innovation topics. She serves on the ELFA Board of Directors, the Monitor Editorial Board, and chairs the ELFA Tech Innovation Working Group. She is the 2018 recipient of ELFA’s Michael J. Fleming Distinguished Service Award as well as the CLFP Foundation’s Cindy Spurdle Award of Excellence.

With a keen eye for future technology trends, she brings forward-thinking insights and original ideas to help companies gain efficiencies and design roadmaps for the future. A trusted advisor to leaders and teams who want to see the bigger picture, explore the art of the possible, and build momentum for transformative change.

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